HYDRAMEMORY

Skin-adaptive hydration 

Is an innovative strategy that uses the synergy of biomimetic
textures – highly concentrated with ingredients of natural origin and designed to support the skin’s functionality – with bio-active ingredients that influence its ability to adapt to the external environment. These include prickly pear botanical extract, studied by the [ comfort zone ] team of researchers in collaboration with the Pharmacy Department of the University of Parma and cultivated following the guidelines of regenerative agriculture.

This technology enhances the skin’s adaptability, increasing its ability to retain water in different weather conditions by up to 10 times*, thereby promoting immediate and lasting hydration and radiance.